Kit Kat Gives Fair Trade a Break!

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Kit Kat has gone fair trade-with the certification label to prove it. Here is an article by Rebecca Smithers of The Guardian explaining the move.

The UK's best-selling chocolate biscuit bar, Kit Kat, is to receive ethical certification through the Fairtrade quality mark, it will be announced today.

After lengthy talks between the UK arm of the Swiss food giant Nestlé and the Fairtrade Foundation, the familiar blue and green logo will appear on the wrappers of Kit Kats in the UK and Ireland from January. Initially the certification will only apply to the larger four-finger Kit Kats but it will be extended to the smaller bars.

The move represents a major coup for Fairtrade, which earlier this year certified Cadbury's Dairy Milk, and means chocolate is now a mainstream Fairtrade product alongside bananas, tea and coffee.

It follows the October launch of NestlĂ©'s global Cocoa Plan, a £65m investment programme over the next 10 years to tackle the key economic, social and environmental issues facing cocoa farming communities. Farmers living and working in Ivory Coast, the world's largest cocoa producing country, will be the main beneficiaries.

As well as the Fairtrade price (or market price if higher) for the cocoa, farmers' groups receive extra Fairtrade premium payments to invest in long-term community and business projects of their own choice, such as education and healthcare. The sugar in the product will also be Fairtrade certified, sourced from Belize.

3 Responses on "Kit Kat Gives Fair Trade a Break!"

  1. Anonymous says:

    Beauty, unaccompanied by virtue, is as a flower without perfume.

    Victoria says:

    I am curious for you to explain this a bit more in-depth

    Victoria says:

    are talking about Nestle's evils?